Stella Artois
Hosting
The insight: people enjoy drinking beer at parties. The challenge: there are 1,433 beers to choose from (don't fact check me). The strategy: position Stella Artois as the beer of choice for hosting friends and family by creating a series of upbeat, aspirational but attainable short videos in a variety of distinct hosting situations.
Here, we thought about what would make Facebook scrollers do a double-take and stop in their tracks. This video appears to be two separate Facebook posts, until we break the fourth wall by combining them into one.
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Raise a Chalice to those unexpected moments where two parties combine into one unforgettable experience.
We were tasked with highlighting the act of pouring Stella into our distinguished Chalice. Figuring that consumers would be more interested in the sociability of it, we thought to compare the steps of pouring the beer to the different stages of a party.
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One step, two step, three step, pour. A simple guide to serving a beer made for extraordinary evenings.
There's something about outdoor meals that is inherently neighborly. So as summer approached, we wanted to make a story about finally meeting the people who always BBQ next door.
Post copy: Toast one to good friends, and the ones you haven’t met yet. #HostOneToRemember
The Beer
Stella Artois is a beer. So at times, we need to talk about beer. Below are some examples of ... you get the point.
Post Copy: Over 600 years of European brewing expertise. 6 seconds to make you thirsty.
Post Copy: The fruity notes in the crisp finish of Stella Artois may just inspire you to cook up something a little different.
Post Copy: Our Chalice is specially crafted to be held by the stem, keeping your beer cool and refreshing. Enjoy the star treatment.
Post Copy: If you taste the note of complexity in our flavorful lager, your palate is right on key.
Stella Artois Cidre
Can't forget about Stella's little sister brand! We were tasked with creating our Cidre social guidelines, so we started by creating Cidre, the person:Tastefully unconventional, endlessly curious and effortlessly charismatic, Cidre is a playful yet sophisticated European working and exploring in America.
Post Copy: Sit or lay. Snack or play. At your Cidre picnic, our simple request is that you do as you please.
Post Copy: When nature calls for a twilight picnic, answer with a balanced blend of three apples.
Post Copy: Made with three apple varieties, Cidre hits the sweet spot without tasting too sweet.