Stella Artois
Hosting
The insight: people enjoy drinking beer at parties. The challenge: there are 1,433 beers to choose from (don't fact check me). The strategy: position Stella Artois as the beer of choice for hosting friends and family by creating a series of upbeat, aspirational but attainable short videos in a variety of distinct hosting situations.
Here, we thought about what would make Facebook scrollers do a double-take and stop in their tracks. This video appears to be two separate Facebook posts, until we break the fourth wall by combining them into one.
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Raise a Chalice to those unexpected moments where two parties combine into one unforgettable experience.
We were tasked with highlighting the act of pouring Stella into our distinguished Chalice. Figuring that consumers would be more interested in the sociability of it, we thought to compare the steps of pouring the beer to the different stages of a party.
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One step, two step, three step, pour. A simple guide to serving a beer made for extraordinary evenings.
There's something about outdoor meals that is inherently neighborly. So as summer approached, we wanted to make a story about finally meeting the people who always BBQ next door.
Here, we demonstrate that Stella Artois is the beer for people who don't feel the need to wait for the official holidays.
Just a static image here ... but gotta include my first ever copy line for the brand :)
Provide a foreign feature as your backdrop. And a foreign classic as your beverage.
Holidays
The brand told us that Stella Artois was originally brewed as a holiday gift in Leuven, Belgium — and we took the brand's word for it. When the holiday season rolled in, we whipped up some content inspiring consumers to put Stella under the tree ... or ... in the fridge.
Food Pairings
When I started on the brand, we would declare that Stella was the perfect beer to pair with food, pretty much just because. We pushed and pushed for concrete information as to why Stella enhances different meals. Now, we're able to provide consumers with tangible pairing information, and make them hungry in one fell swoop.
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At your next outdoor gathering, flash some creativity with your menu. Stella Artois’ balanced flavor is subtly sweet with a slight bitter hoppiness, making it a flexible pairing option for a variety of dishes — like ricotta gnocchi or cheddar and gruyere grilled cheese. Whichever cuisine you choose, serve guests a delicious, uniquely crafted meal. #HostOneToRemember
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Stella Artois’ refreshing balance of malt and hops ease the heat of spicy dishes without sacrificing any of the flavor. Serve a charcuterie plate featuring hot soppressata and Italian sausage, and spice up your gathering with guests who tend to do the same. #HostOneToRemember
Stella Artois Global Events
Stella brings its premium, sophisticated nature to life by hosting wonderful events throughout the world. On Instagram, we play show and tell. But since most people are unable to dedicate their lives flying around attending Stella events, our post copy aims to provide valuable hosting tips that consumers can apply to their own gatherings.
The Beer
Stella Artois is a beer. So at times, we need to talk about beer. Below are some examples of ... you get the point.
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Over 600 years of European brewing expertise. 6 seconds to make you thirsty.
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The fruity notes in the crisp finish of Stella Artois may just inspire you to cook up something a little different.
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Our Chalice is specially crafted to be held by the stem, keeping your beer cool and refreshing. Enjoy the star treatment.
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If you taste the note of complexity in our flavorful lager, your palate is right on key.
Stella Artois Cidre
Can't forget about Stella's little sister brand! We were tasked with creating our Cidre social guidelines, so we started by creating Cidre, the person:Tastefully unconventional, endlessly curious and effortlessly charismatic, Cidre is a playful yet sophisticated European working and exploring in America.
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Sit or lay. Snack or play. At your Cidre picnic, our simple request is that you do as you please.
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When nature calls for a twilight picnic, answer with a balanced blend of three apples.
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Made with three apple varieties, Cidre hits the sweet spot without tasting too sweet.
